Green marketing is not sustainable.
“Green marketing” is a term thrown around with greater frequency every month, and yet its meaning is elusive. Saying you market “green” is like saying you market convenience, which many of us do. But...
View ArticleBranding from the inside out
You already understand how important external branding is. And you’ve probably put quite a lot of thought and effort into it. But what about internal branding? Internal branding can be just as crucial...
View ArticleDo you need a technology translator?
We’ve always believed that the ability to convey the business value of a technical innovation is critical to bridging the chasm between R&D and P&L. After attending the Canadian Cleantech...
View ArticleWhat do you want to say?
For many of our clients, the foundation of our positioning exercise – one in which we conduct competitive audits, internal stakeholder interviews, and external customer, prospect, and lost prospect...
View ArticleWhat Happens Between IP and PR
Lately, we’ve been talking to a lot of folks who work with cleantech startups on a daily basis—incubators, labs, universities, economic development groups and others who provide valuable services to...
View ArticleLost in Translation
Many of our clients are technologists. Scientists. Folks who have brilliant ideas, underdog ingenuity, and the drive to make their businesses succeed. They come to us, however, to help them solve a...
View ArticlePrevention and Adaptation
“We have to adapt to that which we can’t prevent, and prevent that to which we can’t adapt.” — Bill McKibben For years, our efforts as cleantech and sustainability champions have focused on the...
View ArticleAre you talking to me?
Posit Partners specializes in strategic positioning and messaging for cleantech enterprises. Our clients develop and sell products and services that are often highly technical or complex. The process...
View Article5 Questions in 5 Minutes: Lisa Magnuson
We find it fascinating to learn why people do what they do and think what they think. This month, we checked in with Lisa Magnuson, Senior Director of Consumer Engagement at Silver Spring Networks....
View ArticleWho do you think you’re talking to?
Before we can begin to help our enterprise clients with their positioning and messaging, there’s a fundamental and deceptively simple question to answer: “Who is your audience?” Often, when we ask...
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